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#reLOVEme: Veraroad chooses recycled cashmere
When a precious fabric meets a production technique that cares about sustainability and the environment, the result is a precious fabric. This is the case of recycled cashmere.
Recycled cashmere is obtained through a process that transforms old garments into a material that can be reworked, dramatically reducing the environmental impact of traditional production , keeping cashmere’s features of softness, silkiness and warmth at touch.
Recycled cashmere for sustainability
Goats lose their coat in early summer. Once combed away, the hair collected is sorted by hand and sent to production. This process is not always animal- and the environment friendly. For example, the early removal of the hair does not allow goats to be protected from atmospheric agents. This is the cashmere recycling process: the sweaters are recovered and selected for homogeneous colors, they are then passed through special carding machines built specifically to avoid damaging the fiber and to maintain softness in addition to the quality of the yarn. The color sorting allows avoiding the dyeing process, saving water and chemicals, and drastically reducing energy usage and carbon footprint.
“It is a totally new way of making fashion that matches the criteria of circular economy with the ancient Tuscan traditions, reconciling the artisan tradition with environmental and sustainability requirements” says Caterina Giraldi, founder of Veraroad. “it is a responsible innovation that creates green products Made in Italy, in our case specifically Made in Tuscany.”
#reLOVEme our recycled cashmere collection
Veraroad has launched a knitwear collection #reLOVEme made out of recycled cashmere: a straight neck , a jacket, a short cardigan and a turtle neck.
Thus it reconfirms its commitment to green fashion while respecting the environment and local traditions.
