Veraroad is not just a brand, Veraroad is a philosophy, a lifestyle brand.
Veraroad is love for life and ourselves.
It’s continuous research for style that expresses its strength and its personality. Veraroad garments are designed for women at ease with colorful pieces and originality and appreciates high quality.
Veraroad is uniqueness.
Away from the common laws of the current market, garments are designed and created with a genuine love for those who will wear them. Made of fine materials, each piece is created with passion and love.
Veraroad is respect.
Respect for ourselves, for nature and for our own tradition.
Veraroad is refinement.
Elegance, freshness preciousness combined with comfort and freedom, for an authentic woman.
Veraroad is nature.
Nature that amazes and inspires in its colors and shapes. Nature isso present that we almost feel like wearing it. We are Nature.
Veraroad is sustainability.
We need to save the Earth and each of us need to make its own contribution. Veraroad garments are made exclusively with pure fabrics from sustainable supply chains.
Veraroad is desire.
The desire to live life as a piece of art, taking advantage of the opportunity given to us every day to make our existence unique and memorable.
Veraroad is joy.
Strong shades of colour are the mirror of our joy of being.
Veraroad is harmony.
Harmony in our life and with the wonderful nature that surrounds us.
Veraroad is going back to our roots.
Somerset country sides with an Italian vibe, strongly present in the garments with its floral movements.
Veraroad honors Florence and Italy.
All fabrics are made in Italy, with a garment production chain in Florence, prestige of Italian craftsmanship and manufacturing which cares for every detail.
This is Veraroad
The founder and creator of the brand comes from a long experience in the clothing industry. She started “breathing wool” from a very young age, learning to recognize quality fabrics thanks to her father, a wool merchant, and quickly entered the fashion world. She has been the exclusive agent for the Clarks brand since 2009 and has worked for 18 years with retailers in Ireland, United States and England..
After 35 years in the export industry, for the first time Caterina Giraldi creates her own brand. Strongly inspired by nature and its traditions (English and Italian) her dream is to offer something unique and exclusive. Her English roots manifest in the “bon ton” taste of the garments and in its prints. The Italian side (or rather, Prato) emerges in the creative and organizational part of her business.
Caterina is capable with her inner serenity and philosophy to inspire people with her creations, expressing love for oneself and for life, respect for nature . Veraroad represents the starting point of a great adventure. In the last 10 years Caterina has followed many courses of personal and spiritual growth which helped her find , inside this project, a mindful business component.