A Coffee with Farah Liz Pallaro

A life in the fashion industry: Farah Liz Pallaro, after working as a fashion designer for women’s wear and accessories for some of the most important fashion luxury brands, started a one of a kind consultancy services embracing business and spirituality in a holistic way.

Fashion: love at first sight. Can you tell us how the passion for the fashion system was born, hence for your job?

As you say, it was really love at first sight. I don’t remember exactly when I decided to study fashion, I think around the age of 14. My mother passed on to me the passion for beauty and fashion. She has always been a very feminine and elegant woman, she knew several designers and loved beautiful things, both clothing and home furnishings. I have been very lucky in growing up in such beautiful environments, my mother used to choose our houses with lot of care and filled them with unique and sophisticated objects.

And spirituality? How did it become part of your life?

My mother and my grandmother passed on to me the love for spiritual philosophies and methodologies, thanks also to the stories about the women of our family, handed down from generation to generation. I grew up learning Shamanism, family constellations and other philosophies. Then I started studying Kabbalah, Buddhism and Tao.

In your book (and not only), “Fashion, Business and Spirituality”, you combine these seemingly different worlds. . When did you realize that spirituality could be the solution to improve this sector?

When I started working for the first luxury company, I realized working environments were permeated with spirituality and these well-being philosophies could help companies achieve a professional and human balance. I first started applying these philosophies to myself, thus avoiding the common evil of this industry, the “burn-out”, then later operating my business I started to apply them to my customers , always with positive results.

Veraroad’s commitment and philosophy are perfectly in line with your mindset and the concept of fashion. Are the brands already giving their contribution? How can we fight against the “damage” of an unbridled fashion system?

With Veraroad there has been a great understanding since the very beginning, as you say, we share the same values. I am very happy because, especially in recent years, medium / small brands have started to make changes in their business strategies so as to create more ethical and sustainable products and services and above all to develop healthier and more balanced work environments. I really think the change has already begun.

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